Digital Marketing Specialists to Gain Prominence in 2015

Come 2015, and more and more companies will be investing in hiring full time and technological demands will be at the forefront. Hays, the global management consulting firm has put together in findings a set of digital marketing skills that would be trending in the upcoming year.

Source: http://goo.gl/3IAVn0

According to Nick Deligainnis, MD of Hays, digital marketing will be a growth area for jobs. Integration of technology and marketing will make mobile optimization a priority option for businesses. Moving beyond simply having a responsive website or application for mobiles, strategies will be devised to create more mobile optimized content and incorporate social media marketing.

Mobile optimization – Companies will indulge in mobile optimization for websites and developers with Android and iOS will be in high demand. The demand for specialists in the field of content, SEO, analytics and social media will rise even further.

The use of substantial data will move beyond the consumers on the company employees as well and to acquire proper talent for work place, recruiters will use the technology for data mining which will help them to get new insight and patterns that would be useful for recruiting, engaging and all round performance of the hired work force. 

Recruiters and companies will experience a more focused shortage of skills. These will be more industry specific, and not broad and finding niche talent skills for particular industries will be difficult.

The focus for employers in 2015 will be to tackle the issue of hiring decisions. 2014 saw many businesses getting into conscious or unconscious bias in gender diversity due to failed strategizing.

IT and marketing started off as vastly different areas of interest. But come 2015 and these two will merge. Organizational structure will get transformed with digital marketing and experts will be tackling the issues involved with it.

Outsourcing and hiring temporary staff will be trends in 2015, according to Hays. Recruitment Process Outsourcing (RPO) and Managed Service Provision (MSP) will be tools for large and semi large businesses.

They will be focusing on factors such as reducing risks in business, cost effectiveness and building stronger talent grounds.

When it comes to digital marketing, things are always in transition. The changes in digital marketing are going to speed up at a break neck speed so the industry has to stay ahead in order to create a successful digital campaign.

Content marketing is going to rise in popularity and the marketers are going to get rid of old ways of using the already used solutions and will depend on consumer experiences.

Big data was the focal point in 2014 and in 2015, marketing efforts based on data will be the centered focus. Digital Marketing analysis will be on the rise by almost 60% in 2015.

 The marketers, both B2B and B2C will be working on a ground level.