Digital Marketing Specialists to Gain Prominence in 2015

Come 2015, and more and more companies will be investing in hiring full time and technological demands will be at the forefront. Hays, the global management consulting firm has put together in findings a set of digital marketing skills that would be trending in the upcoming year.

Source: http://goo.gl/3IAVn0

According to Nick Deligainnis, MD of Hays, digital marketing will be a growth area for jobs. Integration of technology and marketing will make mobile optimization a priority option for businesses. Moving beyond simply having a responsive website or application for mobiles, strategies will be devised to create more mobile optimized content and incorporate social media marketing.

Mobile optimization – Companies will indulge in mobile optimization for websites and developers with Android and iOS will be in high demand. The demand for specialists in the field of content, SEO, analytics and social media will rise even further.

The use of substantial data will move beyond the consumers on the company employees as well and to acquire proper talent for work place, recruiters will use the technology for data mining which will help them to get new insight and patterns that would be useful for recruiting, engaging and all round performance of the hired work force. 

Recruiters and companies will experience a more focused shortage of skills. These will be more industry specific, and not broad and finding niche talent skills for particular industries will be difficult.

The focus for employers in 2015 will be to tackle the issue of hiring decisions. 2014 saw many businesses getting into conscious or unconscious bias in gender diversity due to failed strategizing.

IT and marketing started off as vastly different areas of interest. But come 2015 and these two will merge. Organizational structure will get transformed with digital marketing and experts will be tackling the issues involved with it.

Outsourcing and hiring temporary staff will be trends in 2015, according to Hays. Recruitment Process Outsourcing (RPO) and Managed Service Provision (MSP) will be tools for large and semi large businesses.

They will be focusing on factors such as reducing risks in business, cost effectiveness and building stronger talent grounds.

When it comes to digital marketing, things are always in transition. The changes in digital marketing are going to speed up at a break neck speed so the industry has to stay ahead in order to create a successful digital campaign.

Content marketing is going to rise in popularity and the marketers are going to get rid of old ways of using the already used solutions and will depend on consumer experiences.

Big data was the focal point in 2014 and in 2015, marketing efforts based on data will be the centered focus. Digital Marketing analysis will be on the rise by almost 60% in 2015.

 The marketers, both B2B and B2C will be working on a ground level. 

4 Things to Remember Before You Go for Drupal Website Development in Kolkata

Dynamic websites are often based on Drupal that offers them with numerous flexibilities and functions. If you are looking forward to get a new website for your business, you should consider the aid of Drupal Development. However, you should make sure that your requirement is only satisfied by the unit who meets the following criteria: 

Flexibility in management

Drupal is an open source CMS that allows you to integrate various functions in your website. Use of Drupal is mainly restricted to the back-end where it serves as an access to make changes within a website. While you are considering Drupal Website Development in Kolkata, you should look forward for flexibility in operation. A simple and easy to use back-end system is ideal for you because in absence of simplicity you may face problems in uploading content in your website. 

Effective pricing

Though Drupal Development is very effective in use, you should not end up paying too much for it. Set a budget for your website and within that amount set aside a scanty figure to meet this key requirement. Usually, there is no separate charge for Drupal Development as it is included in the cost of the website itself. 

Search for experienced developers

It is a well-known fact that experienced developers are always a good option. At certain point of time if you have a choice between a fresher and an experienced developer, always go for the experienced one as he knows the art of handling the complexities that are involved in website development.

Security factors and agreement

Last, but not the least, security factors in relation to your website must be considered. Have an agreement whereby the copyrights, materials, ID and Password for backend system would be transferred to you in the end of the project.

Make the Graphics Count

David Carson said -“Graphic Design will save the world right after rock and roll does”.
Now, he might have been exaggerating for his profession. Or not. Design, be it in any form makes up for a lot in our lives. It makes the blandest of flyer, pictures done with the most simplest of words look appealing. Now, what is it in one good graphic design that is not there in the next one which didn’t catch your eye?
 There are certain patterns,  a dynamic way of working the lines or a layout for a particular design or maybe even the backdrop against which a design is made, which makes all the difference. Ideas have been innumerable, along with the people who did those. Now, here is a slight attempt at trying to look at a few of them which have managed to stay put and make the designs count.

Graphic design, in some ways dates back to years and years ago during the first ever civilizations. The culture of the body art or tattoo has been in wide circulation in many cultures. Stefan Sagmeister, for the American Institute of Graphic Arts in 1999, drew a self mutilation design on his body. A startling innovation like this resounds with enough power to make the idea stand out.

   Pictures can say a lot, they mean a lot. And pictures are a visual communicator’s biggest weapon. Manipulation of a picture sends out a strong message, and often it hits at exactly the right places where the artist wants them to.

    Pointing the finger acts like a declarative symbol in the context of a message. Originally intended to maybe simple point out directions, the finger has been modified to use multi purposefully. Used as the cursor in all computers today, in graphic designing the finger maintains its liberal place and is used extensively.

 Words and images are used in and as creative ambiguity when it comes to graphic designing. Today, many graphic designers use pictures as texts or vice versa and this visual and textual overlapping creates the necessary impact for the idea.

       The perfect blend of digitization and creative art is what forms the ultimate online graphic design. Aim for the “wow” response to a design, as Milton Glaser put it

Generating traffic with Social Media Marketing

Today every person or the other is obsessed with social media networking. Platforms like Facebook, Twitter, Pinterest, LinkedIn, etc., are all becoming a familiar name in the society as people on an average spend upto seven hours per week on these websites. In such context, it will not be wrong to assume that these platforms can be a rich source of audience for the companies. Here are some innovative ways that will help you to generate traffic for your own website.

Brand Promotion

Social media websites are a good source to promote your brand. All that you are required to do is setup a channel whereby you will be regularly posting updates of your company in social media websites. This will allow your targeted audience to follow your company on a regular basis and stay updated.

Traffic diversion

Many websites use social media platforms as a tool to generate traffic. This has to be done in a very cunning way. The task is to start off an interesting conversation followed by using a link that directs the readers to the website. So when the readers would be going through your post, they would actually end up landing on your website. This will give your website a healthy traffic flow. Moreover, there is nothing wrong in this process as you are just diverting the social media audience to your own website.

Optimization

When it comes to optimizing a particular website, it is important for a website owner to understand that the level of engagement in social media platforms is directly related to the success of the website. Search Engines often praise websites where the level of social media interaction is high and on a continuous flow.
So, the next time you want to look forward to avail Social Media Marketing Services in India make sure you keep you requirement prima facie.